Marketing Your Art Presentation Recap

Thanks to all of the wonderful presenters for our "Marketing Your Art" presentation on June 26th.  Associated Artists of Winston-Salem was thrilled to be able to offer a three part presentation with Winston-Salem Monthly Editor Emily-Sarah Lineback, artist Pat Spainhour, and the generous folks from http://www.cityofthearts.org/. 

Part I  We learned lots of tips about how to get the word out about your art in the local media.  Emily-Sarah Lineback offered advice about how to write news releases, put together press kits, and find out how to contact local arts writers and editors.  She offered a wealth of informative tricks of the trade about how to get your materials noticed by the right people in the media.  These were tidbits of info that only an editor is privy to - and she also gave encouraging words of wisdom to all aspiring artists. 

above: a picture of the new July 2010 cover of Winston-Salem Monthly

http://www.winstonsalemmonthly.com/ - check it out!!!

Part II  Next up was Pat Spainhour, an experienced local artists, art teacher, and AAWS member.  Having spent years of trial and error with her own art marketing, Pat was able to give advice to those who are new to the promotion game from one who has experienced the ups and downs of being an artist.  One great tool she mentioned was "The Artist's Guide," a book by Jane Battenfield.   Several people in the audience agreed that this book is a must-have for all aspiring (or established) artists!

above: Pat Spainhour shares her knowledge. Thanks Pat!!! http://www.patspainhour.com/

Part III  The folks from CityoftheArts.com gave us an in depth overview of the current and upcoming features of the interactive website http://www.cityofthearts.com/.  We will probably do another workshop in the future once all of their artist features have gone live, as there will be more bells and whistles to come!  Audience members learned how to post events, register, and got a sneak peak at the artist profile and art marketplace feature.

above: Siobhan Olsen of http://www.cityofthearts.com/ gives a detailed tour of their new interactive site!

For more photos from this presentation, please visit:

the album on our Facebook page

"Marketing Your Art" Presentation Monday, June 28

We hope you can join us this Monday, from 3-5pm, for "Marketing Your Art." This presentation for visual artists will be given by CityoftheArts.org, artist Pat Spainhour, and Emily-Sarah Lineback (editor of Winston-Salem Monthly)

About CityoftheArts.org: The Arts Council of Winston-Salem and Forsyth County, working with marketing and product development firm, Pursuit of Happiness, debuted an ambitious, first-of-its-kind social events network, CityOfTheArts.com. This website provides a holistic, immersive online experience around events and activities within the city and county. The site uses robust behavioral mapping, database, social media, search and mobile technologies, brought together for the first time to create the ultimate online experience for anyone living in or visiting the area. Learn ways you can use cityofthearts.com to help promote your art and find new opportunites for growth and exposure. http://www.cityofthearts.com/

About Emily-Sarah Lineback: Award-winning writer, author, and editor...need we say more?!  She been on both sides of the public relations equations -- generating PR and sending out queries to publications AND deciding what story ideas are included in publications. Additionally, she has PR seminars at state and national conventions and at Salem College.  She is currently the editor of Winston-Salem Monthly Magazine.   http://www.winstonsalemmonthly.com/

About Pat Spainhour: A professional artist with extensive show experience, Pat will share some of the tips that she has picked up attending conferences and workshops on marketing one's work and creating gallery presentations. See more of her art at: http://www.patspainhour.com/

at left: "Gulf Stream" by Pat Spainhour, encaustic.


There is still room left to sign up - so call today: 336-722-0340. You can also email membership@associatedartists.org, or simply pay the afternoon of the presentation.

Cost: $15 AAWS members, $20 non-members

Learn how to market your artwork - June 28th

"Marketing Your Art" Presentation

June 28th (Monday)

3-5pm at AAWS

Learn about the new tool for marketing your artwork, http://www.cityofthearts.com/, and new ways it can help you gain exposure and find cultural opportunities in our community. In addition, Pat Spainhour, a professional artist with extensive show experience, will share some of the tips that she has picked up attending conferences and workshops on marketing one's work and creating gallery presentations. Also, Emily-Sarah Lineback, new editor of Winston-Salem Monthly magazine, will speak on print marketing options and other tips of the trade as an experienced entrepreneur.

Cost: $15 AAWS members, $20 non-members
For more info: visit the AAWS calendar listing